Your product ismay be better than your Shopify store makes it feel.
We design, build and keep improving stores for products that need explaining before anyone buys,
so more of your visitors do.
30 minutes with Milan. We'll have gone through your store first.
250 Shopify stores since 2019
Trusted by 100+ E-commerce companies
Before we change anything, we find out why people don't buy.
Two things come first. Then the five places your customer passes through, from the ad to the reorder.
Your numbers
We place a real order and follow it into your analytics, then check Shopify, Google Analytics and your ad platform against each other.
The reasons
We watch recordings of people who left, read your worst reviews and your competitors', and go through what customers ask your support team before they buy.
Where your ads land
We click your live ads and read every page they land on against the ad that sent people there.
Finding it
We count the taps from your homepage to your best seller on a phone, and run your top searches on your own store.
The product page
What it does, why it'll work when the last thing didn't, whether it's safe, and why it's worth the price next to the cheaper one.
The offer and checkout
Free shipping set from what people actually spend, a real reason to buy two, and no cost that shows up for the first time at checkout.
Coming back
We time the reorder to how long one pack lasts, and check the page after checkout, your Shopify emails, and how easy it is to pause a subscription.
Which one would we fix first?
Before your call, Milan picks three things on your store, each with the number to check before anyone acts on it. If you're not selling yet, he starts from your closest competitors instead.
Which of these sounds like you?
Not sure? That's what the call is for.
Prices are on every page. Where a price depends on your store, the page says what it depends on.
A store that finally feels like your product. And sells it.
Get your cost per customer low enough to scale your ads.
More sales from the traffic you already pay for.
The fixes are built before the report is finished.
Shopify work shaped around clearer buying journeys.
From full store builds and migrations to landing pages and optimization support, each project is approached through the same lens: clarity, desire, trust, and flow.
Scandi
Functional Gum On Subscription
What was wrong
Subscribe and buy-once were fighting each other on the product page. We rebuilt how they sit together.
+29%
Revenue Per Visitor
+46%
Subscription Attach
Mito Red Light
Red Light Therapy
What was wrong
Subscribe and buy-once were fighting each other on the product page. We rebuilt how they sit together.
+44%
Landing Page Conversion
Uzari
Skincare
What was wrong
A theme that no longer matched the product, and slow on mobile.
+34%
Mobile Conversion
+28%
Faster Load
What clients notice when strategy, design, and Shopify execution stay connected.
Short notes from projects where the work needed more than a pretty layout: clearer thinking, cleaner execution, and a better buying experience.
“They didn't just execute the redesign. They helped us understand why the old page wasn't giving customers enough clarity, then turned that into a cleaner Shopify experience.”
Mich Moore
CEO Suntouched
“They didn't just execute the redesign. They helped us understand why the old page wasn't giving customers enough clarity, then turned that into a cleaner Shopify experience.”
Mich Moore
CEO Suntouched
“They didn't just execute the redesign. They helped us understand why the old page wasn't giving customers enough clarity, then turned that into a cleaner Shopify experience.”
Mich Moore
CEO Suntouched
Small on purpose.
CRAFT is three senior people and a small team of developers and specialists.
No account managers in between.
Milan Stojanovic
Founder · Strategy and client direction
Milan works out why a store isn't selling and decides what changes first. He runs your calls, writes the plan, and takes the last look at everything before it ships. He's worked inside Shopify stores since 2019, so every idea has to hold up on a real phone and in a real checkout.
Milan Stojanovic
Founder · CRO Strategy · Client Direction
Having worked closely with clients and organizations of all sizes throughout his career, Milan launched the company to turn ambitious ideas into measurable business success. A seasoned entrepreneur, he founded the company to turn expertise, ideas, and ambition into lasting success.
Pedja Pesic
Co-Founder & Design Lead
Peđa brings 10 years of design to every screen we make. He turns the plan into pages that look as premium as your product and make the next step obvious, designed for the phone first.
Veljko Cvetkovic
Development Lead
Veljko leads Shopify development, building clean themes, sections, and custom functionality with focus on responsiveness, maintainability, performance, QA, and launch-ready execution.
Most Shopify projects break when strategy, design, and development work separately. CRAFT keeps them aligned around the same buying decision.
From the first call to your
next 90 days.
Same four steps, whichever service you pick.
Step 1
We go through your store first.
Calls need 24 hours’ notice, so there’s time to do it properly.
Step 2
Thirty minutes on your store, with Milan.
You leave knowing what’s worth fixing first, and which service fits, if any does.
Step 3
A written plan within 48 hours, if it’s a fit.
Yours to keep, whether you hire us or not.
Questions founders usually
ask before we start.
Yes, if there's always something to do. One fixed price a month, never by the hour: that's Care, for stores selling from about $40k a month. If we built or rebuilt your store in the last 12 months, Care runs month to month at any size, with no audit: we start from your handover plan. And if it's a few small things a year that you already know, a freelancer will do them for less than we would.
It costs us. Each guarantee above says what: money off, money back, or more work at no charge. It's in the contract before you sign, and everything we make is yours once it's paid for.
Not your ads, and not your newsletters or promotions. Your media buyer and whoever sends those keep their jobs. We work on the store they send people to: the pages your ads land on, your product pages, the checkout and what your Shopify emails say. The one exception is our biggest Growth plan, for stores selling $500k a month or more: we build and look after your automated emails and texts in your own Klaviyo. If you're a media buyer with a client in mind, book the call together.
We're in Belgrade, and calls run on US mornings and European afternoons. On Care and Growth, a reply within a working hour, 4am to 2pm your time, Monday to Friday. On a project, within a working day.
Not ready for a retainer ?
The call’s free. Prices are on each service page, so it’s about your store, not a quote.
Rather write?
hello@craftagency.com